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Item: DAD'S Treats Lick Your Choppers Online Sweepstakes Input: Developed concept and scope with client and managed project team at Communifax to create interactive instant win and sweepstakes game. Oversaw development timeline, designers, client updates, stats, QC, printing and production. Promotion targeted customers, online referrals, and consumers via game pieces on product packaging. Participants registered online and interacted with animated dog on a chopper to win free treats or a chance to win a customized bike. Game received high response and opt-in rates. Received both a 2008 Telly Award and Communicator Award. |
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