A versatile and accomplished professional with more than 17 years of marketing and design experience, including direction of technical product launches, marketing campaigns, copy writing, trade show and event execution, print and web strategies, and project / expense management.

A successful background in consumer and licensed product development, generating millions of dollars in sales revenue, includes projects with Coca-Cola, Baldwin, The New York Times, Warner Bros., Hearst Publishing, US Postal Service (Retail), NASCAR, Disney and others.

EDUCATION
Bachelor of Science, Marketing: Gannon University, Erie, PA
MBA, Marketing: Robert Morris University, Pittsburgh, PA

COMPETENCIES
Skilled CC design capabilities, including Illustrator, Photoshop, DreamWeaver, Acrobat Pro, InDesign, Muse and Bridge.
Proficient in MAC and PC platforms, including Excel, Word, Access, PowerPoint, Project, and SharePoint.
Enhance skills through regular training on new software packages and updates.

Marketing Communications Manager | Bacharach, New Kensington, PA (2011-February 2016)
Created, managed and coordinated all print, digital and web-related marketing collateral for HVACR gas detection instruments, product launches and promotions. Wrote and distribute press releases. Schedule media space and create advertising for trade publications. Maintain end-user, distributor, sales rep, trade show, and lead/prospect lists for targeted communications. Create and execute email campaigns to support new products and regular promotions. Plan and execute domestic and international industry trade shows.

Marketing Strategy Consultant | Club Julian 24-Hour Fitness, Others, Pittsburgh, PA (2005-present)
Manage and execute fitness club’s direct mail, lead generation/member engagement, advertising, web design and development, email campaigns, demographic research and positioning strategies. Measure ROI, email, web analytics. Integrated social media, video, SEM and SEO into digital marketing mix.
Support significant yearly increases in new membership growth and member retention. 20% web traffic increase in 2016.

Director of Marketing and Product Development | ASC, Inc., Greensburg, PA (2007-2010)
Developed and designed quarterly consumer products for U.S. Postal Retail Division, The New York Times, Michael Jackson Estate, CLC and others, generating millions of dollars in sales revenue.
Designed all marketing materials, managed web sites and streamlined retail image requests for hundreds of SKUs. Reduced printing and production costs while increasing product margins.

Senior Account Manager | Communifax, Cranberry Twp, PA (2005-2007)
Directed award-winning interactive, web, direct mail and promotion projects for clients such as Dad’s Pet Care, Chase, and Lexus in an agency environment. Developed yearly promotional plans producing nearly a million dollars annually.

Licensing and Brand Director | Emess Design Group, Ellwood City, PA (2003-2005)
Led brand marketing, licensed product development and forecasting for Baldwin, Warner Bros., Coca-Cola, Hearst, NASCAR, TLC Networks: Products carried by national retailers, netting millions of dollars in revenue. Negotiated licensing contracts. Produced quarterly royalty, forecasting and sales reports.
Directed marketing, advertising, packaging and trade show activities to promote licensed lines to retail. Coordinated overseas development and manufacturing.

Marketing Communications Manager | Industrial Scientific, Oakdale, PA (2000-2003) Directed marketing collateral, newsletters, and product launch initiatives for gas detection equipment manufacturer. Maintained CRM database to direct mail and marketing campaigns, and conducted trade show set-ups and product demonstrations. Wrote and published bi-weekly email bulletins to distributors and sales reps.

Marketing Manager | Emess Design Group, Ellwood City, PA (1997-2000)
Led marketing, trade show coordination and product development functions for lighting manufacturer. Produced catalogs, ads, packaging, press kits, and sales materials.

Controller, Visual Merchandising | Kaufmann's / MAY Co., Pittsburgh, PA (1991-1996)
Planned and managed annual budgets of over $10 million for visual renovations, store openings, department payroll and expense for over 40 stores. Successfully increased chargebacks from vendors by 45%, collecting nearly an additional million dollars for the promotional budget.

Advertising Account Service Rep. | Times Publishing Company, Erie, PA (1988-1990)
Managed and processed display ads into daily production schedule. Met with advertisers to review and edit proofs. Directed weekend department production.

Agency Intern | Tal, Inc., Erie, PA (1988)
Full-time intern position at ad agency during fall semester. Participated in coordinating events, research, and account management.

Request full resume package and references

The Communicator Awards - 2008 - Award of Distinction - Input: Project Manager
Project: Online Game and Sweepstakes Promotion: Lick Your Choppers/Pet Treats
The Telly Awards - 2008 - Bronze - Input: Project Manager
Project: Online Game and Sweepstakes Promotion: Lick Your Choppers/Pet Treats

Software proficiencies:
CC Dreamweaver, Muse, Flash, Illustrator, Photoshop, InDesign, Excel, Word, Access
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“Ken is extremely reliable, works efficiently and always meets our tight deadlines. His recommendations, dedication and creativity have tremendously contributed to our positive growth for the years we have been working with him.” -Mike Savrese, General Manager, Club Julian 24 Hour Fitness

“It is rare to find a professional like Ken that excels artistically, creatively and technically with additional skills as a copywriter and merchandiser. The products he has created for ASC have generated millions of dollars of profitable revenue for us.” -Charles Naumoff, CEO, ASC, Inc.

“With Crocus, Ken has not only been crucial in developing our brand identity, but has also made sure our products, company image and marketing collateral all look top-notch. He has been indispensable for us.” -Erin Downes, Owner, Crocus Art Designs

"On behalf of the Board of Directors of the Pittsburgh Chapter of the AmericanMarketing Association, congratulations Ken on being named Volunteer of the Month for October 2010. Your creative promotional materials for our chapter have been exceptional. Your spirit of teamwork and positive attitude is a positive influence on our chapter. We appreciate your contributions and again congratulate you on this honor."  
- Kim Butler, President, AMA, Pittsburgh Chapter

"Ken Eck developed the web site for the Punxsutawney Weather Discovery Center and since 2010 has been the webmaster ever since. Having worked with several other web developers over the years, I am happy to say that Ken is one of the best in terms of responsiveness and service. With Ken, you not only get his web development experience, but you also benefit from his marketing and graphic design talents as well. He never hesitates to give more than you would expect.” - Marlene Lellock, Director, Punxsutawney Weather Discovery Center

“Ken is very creative and does an excellent job designing and producing all of the ads, promotional campaigns and branding efforts.  He also does a great job of planning and coordinating all of the trade show events ensuring all product and materials arrive on time for each show.  He is very conscientious about costs and ROI and does an excellent job of getting the most bang for our budget.”
- Kay Wasieleski, VP Marketing & Customer Service, Bacharach, Inc.

Running and fitness

News, politics and earth science

Regular reader of Pittsburgh Business Times,
Promo, Fast Company, How and Inc.

Tossing Chuckit!® balls to Sam

Classic 80's arcade games and Sirius 1st Wave (together)

My favorite stress relievers at the moment:
Google PacMan - 30th Anniversary
Cat Bowling
Classic Galaga
Classic Ms. PacMan
Donkey Kong