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DAD'S Treats Holiday Instant Win Game

Developed concept and scope with client and managed project team at Communifax to create interactive instant win game. Oversaw development timeline, client updates, designers, stats, QC and production.

Promotion was primarily targeted to customers as a holiday message with winners receiving a chance to get a matching donation to be given to a shelter of their choice. Participants received more sweepstakes entries for each pet-owning friend they referred to play the game.

Game received high response and opt-in rates.

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